False Advertising about Wool is banned

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The Advertising Standards Agency (ASA) has banned some of the misleading advertising from the organisation, ‘People for the Ethical Treatment of Animals’ (PETA) who have openly campaigned that wool is cruelly obtained from sheep.

The National Sheep Association (NSA), along with others, had been calling to counter the misleading information about wool production.

NSA Chief Executive Phil Stocker comments: ‘NSA is pleased to hear this decision by ASA that exposes PETA’s advertising for what it is, grossly inaccurate jargon which is misleading the public as well as damaging farmers reputations and livelihoods. The simple undeniable fact is that removing wool from sheep is necessary for their health and welfare. It does not harm them, and it does not exploit them. Wool is a by-product of their existence.”